Dark commercial patterns
There is mounting concern that dark commercial patterns may cause substantial consumer
detriment. These practices are commonly found in online user interfaces and steer,
deceive, coerce, or manipulate consumers into making choices that often are not in
their best interests. This report proposes a working definition of dark commercial
patterns, sets out evidence of their prevalence, effectiveness and harms, and identifies
possible policy and enforcement responses to assist consumer policy makers and authorities
in addressing them. It also documents possible approaches that consumers and businesses
may take to mitigate dark commercial patterns.
Available from October 26, 2022
In series:OECD Digital Economy Papersview more titles