Preparing the tourism workforce in Portugal for the digital future
After a decade of steady growth, the tourism sector in Portugal is facing its most
acute challenge in modern times, in the wake of the COVID-19 pandemic. As inbound
visitors return to Portugal, the tourism workforce will need digital skills to make
effective use of new technologies, and exploit the opportunities digitalisation is
opening up for marketing, as well as product and destination development. Successful
digital uptake by businesses will be a driving force in building recovery and resilience
in the longer term. While there has been progress in recent years, especially in response
to the pandemic, there remains considerable scope to go further. To support this digital
transformation, this report examines and assesses current policy approaches to support
digital skills and workforce development in the sector, and presents a selection of
policy considerations to: i) address digital transformation gaps, shortages and opportunities
for workforce organisation and skills development, and ii) enhance governance mechanisms
to support the digital skills transformation of the tourism workforce.
Available from December 14, 2021
In series:OECD Tourism Papersview more titles