Human-centred design is a methodology for creative problem solving which puts the experience of the client or end-user at the core of designing products, services and systems. The tools it encompasses, from customer journey mapping to prototyping, along with behavioural insights, are increasingly being used to improve the design and delivery of public services. This webinar brings together speakers from employment services, the design community, researchers, and public officials for a moderated discussion on the opportunities and challenges for using human-centred design and behavioural insights specifically to improve outcomes in local employment services.
Welcome: Anna Rubin, Manager of the OECD Local Development Forum, Centre for Entrepreneurship, SMEs, Regions and Cities
Spiros Protopsaltis, Governor and Chair of the Board of Directors at DYPA (Greek Public Employment Service), Greece
Tilde Ussing, Policy Analyst, Local Employment and Economic Development Programme, OECD
Virginia Hamilton, Founder, Make Fast Studio, United States
Robert Pye, Co-Founder and CEO, EthosVO, United Kingdom
Laila Hove, Subject manager youth effort, Norwegian Directorate of Labor and Welfare
Ian Ross, Executive Director, Program Policy and Development, Ministry of Social Development & Poverty Reduction, British Colombia, Canada
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ABOUT THE EVENT
This webinar is part of a series of events to mark the 40th anniversary of the OECD Local Employment and Economic Development (LEED) Programme, including reflecting on the lessons learned from the past 40 years of the local development, and the direction that needs be taken for the future. LEED was created in 1982, when OECD governments were struggling to provide solutions to the jobs crisis of the day and saw a need for an international forum to share innovative approaches to local job creation, social inclusion and economic development. Since then, it has continued to bring together policy makers and practitioners from around the world to identify, evaluate and disseminate promising approaches to local development.